SRM University: Photoshoot & Reel Production

Digitally Analytical collaborated with SRM University, one of India’s leading private universities, to conceptualize and execute a comprehensive photoshoot and reels production campaign designed to showcase the campus experience, academic culture, and student life in a fresh, engaging way.

Our creative team worked closely with the university’s marketing department to build a content bank that could power digital campaigns, admissions creatives, and social media storytelling for the upcoming academic year.

Key Deliverables:

Creative direction and concept planning aligned with SRM’s brand tone and student appeal.

On-ground shoot execution across classrooms, labs, events, and lifestyle zones.

Production of high-quality reels capturing authentic student experiences, faculty interactions, and campus vibrancy.

Integration of psychological triggers like belonging, aspiration, and pride to resonate with Gen Z audiences.

Delivery of a versatile content library for use across digital, print, and outdoor media.

Impact:
The campaign significantly enhanced SRM University’s digital storytelling and brand relatability, leading to higher engagement rates and a stronger emotional connection with prospective students and parents.