Lead Generation Strategy
Google Ads
To capture high-intent demand and drive qualified student inquiries, we propose a precision-targeted Google Ads strategy:
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Search Campaigns: Focused on high-conversion keywords like “study abroad consultants India,” “student visa help,” and “IELTS coaching India” with tightly themed ad groups by destination (e.g., UK, USA, Canada) and service vertical (visa, coaching, finance).
Ad assets will include sitelinks and callouts like “99% Visa Success” and “Free Counseling Available” to build instant trust.
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Performance Max + Display/YouTube: For top-of-funnel discovery and retargeting. We’ll serve dynamic ads across education-focused portals, YouTube videos, and Google Display Network, tailored with student-focused creatives (testimonials, application tips, etc.).
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Landing Page Sync: All traffic will be directed to intent-matched, CRM-integrated landing pages to improve conversion velocity and sales team responsiveness.
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Meta Ads
To build recall, nurture trust, and convert through immersive storytelling on Facebook and Instagram:
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Lead Generation Ads: Instant forms with auto-filled details integrated directly into the CRM system, ensuring a frictionless path to inquiry.
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Targeting: Students aged 16–30 in Tier 1 and 2 cities, using interest buckets (study abroad, IELTS, Canada visa) and lookalikes from CRM. Custom audience layering ensures refined segmentation by region, age, and behavior.
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Ad Formats:
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Reels + Stories – Short-form video testimonials, influencer clips, and Day-in-Life student content.
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Image + Carousel – Campus views, scholarship banners, success stories, application deadlines.
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The Clarity Campaign
Objective:
To position EDWISE as the go-to, trustworthy alternative to overwhelming online research and unreliable agents by highlighting free personalized consultations, transparency, and decades of expertise.
Caption:
Because your dream university deserves better than a late night Reddit thread.
We’ve got the answers, the insights, and 33 years of not ghosting you!
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The Misadventures of Vikram
Objective:
To use humour and storytelling to highlight the importance of professional guidance in the study abroad process especially for high-stakes elements like the Statement of Purpose (SOP).
By showing a relatable, exaggerated example of what not to do, we reinforce EDWISE as the expert mentor that saves students from costly mistakes and helps them succeed with confidence.
Caption:
Rhymes won’t get you a visa. Real advice will.
Don’t be like Vikram, be visa-ready with EDWISE!
The Study Abroad Regret Test (a.k.a. Did You Just Mess Up?)
Objective:
To engage Gen Z students with a relatable, scroll stopping diagnostic carousel that helps them self-identify common study abroad mistakes, ultimately nudging them toward a judgment free, expert-backed solution (EDWISE). The goal is to convert laughs and “omg that’s me” moments into consultation leads!
Caption:
Regret is real. But so is free expert advice.
Take the regret test → cry a little → DM us to fix it!
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Lost in the Maze? EDWISE is the Map
Objective
To visually dramatize the overwhelming and confusing journey of study abroad research, contrasting it with the clarity and guidance offered by EDWISE.
The aim is to create instant relatability for students who feel stuck in the loop of Reddit threads, ghosting agents, and SOP stress, ultimately nudging them to choose the clearer path with EDWISE
Caption
Feeling stuck in the study abroad maze?
EDWISE is the shortcut you’ve been searching for.
Free advice. No ghosting. Just clarity.
Step onto the wise path with EDWISE!
The 2 AM Panic Pack
Objective
To hook students by calling out the common (but often hidden) experience of last minute study abroad anxiety, panic-scrolling Reddit, copy-pasting SOPs, and feeling utterly lost. The visual and caption combo uses humor and emotional truth to encourage students to shift from DIY chaos to expert clarity with EDWISE
Caption
Your study abroad plan looks like this?
Let’s unpack the panic, DM us to get started!
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