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SHEETAL INFRASTRUCTURE

Introduction:

 

This case study highlights the remarkable achievements of Sheetal Infrastructure, a prominent player in the real estate industry. Their goal was to generate high-quality leads for high- end commercial properties. By leveraging Conversion Ads on Google and Facebook, Sheetal Infrastructure not only achieved a 100% decrease in Cost Per Lead (CPL) but also significantly increased the flow of potential buyers for their premium commercial properties. Remarketing and Custom Data Audiences emerged as the top-performing strategies, delivering exceptional conversion rates.

Campaign Objectives:

1. Generate high-quality leads for Sheetal Infrastructure's high- end commercial properties.

2. Decrease the Cost Per Lead (CPL) while maintaining lead quality.

3. Increase the volume of potential buyers interested in premium commercial real estate.

Campaign Strategy:

1. Conversion-Centric Approach: 

 

Sheetal Infrastructure adopted a conversion-centric strategy, focusing on driving actions that indicated strong intent to purchase commercial properties.

2. Audience Targeting:

 

The campaign employed precise audience targeting to ensure that ads reached individuals most likely to engage with the brand and convert into leads. Key audience segments included:

Remarketing Audiences: Users who had previously interacted with Sheetal Infrastructure's website or shown interest in commercial properties but hadn't completed a lead generation form.

Custom Data Audiences: Utilizing existing customer data and lookalike audiences, Sheetal Infrastructure targeted users who closely matched the profiles of their high-value clients.

3. Ad Creatives and Messaging:

 

Compelling ad creatives and messaging were designed to emphasize the unique selling points of Sheetal Infrastructure's premium commercial properties, addressing the specific needs and desires of potential buyers.

4. Ongoing Optimization:

 

The campaign was closely monitored, and adjustments were made to optimize ad performance, refine audience targeting, and allocate budget effectively.

 

Results:

 

The campaign delivered impressive results, transforming Sheetal Infrastructure's lead generation efforts:

100% Decrease in CPL: By refining audience targeting, optimizing ad creatives, and focusing on conversion-oriented strategies, Sheetal Infrastructure achieved a remarkable 100% decrease in Cost Per Lead.

Increased Lead Flow: The campaign significantly increased the flow of potential buyers interested in high-end commercial properties, providing the sales team with a steady stream of high-quality leads.

Remarketing and Custom Data Audiences: Remarketing and Custom Data Audiences emerged as the top performers, delivering higher conversion rates and reinforcing the importance of targeted audience segments.

Conclusion:

Sheetal Infrastructure's success in lead generation through Conversion Ads on Google and Facebook is a testament to the effectiveness of precision audience targeting and conversion- centric strategies. By adopting a data-driven approach, the company not only decreased the CPL but also increased the flow of potential buyers for their premium commercial properties. Remarketing and Custom Data Audiences played a pivotal role in achieving remarkable conversion rates. This case study serves as a valuable reference for real estate brands seeking to optimize their lead generation efforts through online advertising.

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