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Eat With Better

Introduction:

This case study highlights the successful integration of Conversion Ads and Brand Awareness Ads on Google and Facebook for "Eat with Better," a brand in the packed jackfruit instant dishes industry. The primary objectives were to increase brand awareness and drive product purchases while optimizing campaign efficiency. By strategically targeting audiences with Awareness, Engagement, and Conversion ads concurrently, the brand achieved remarkable results, including a 200% increase in website traffic and a 50% reduction in Cost per Add to Cart.

 

Campaign Objectives:

1. Raise brand awareness for "Eat with Better" within the target audience.

2. Drive website traffic and encourage product purchases.

3. Optimize the cost-efficiency of advertising campaigns.

Campaign Strategy:

1. Multi-Stage Funnel Approach:

Eat with Better implemented a multi-stage funnel approach, consisting of Awareness, Engagement, and Conversion ads, all running concurrently.

Awareness Ads: These ads aimed to introduce the brand to a broader audience segment. The focus was on reaching users who were not familiar with the brand or its products.

Engagement Ads: Once users became aware of the brand, Engagement Ads were used to further captivate their interest. This stage involved showcasing the unique aspects of packed jackfruit instant dishes and encouraging interaction with the brand's content.

Conversion Ads: As users engaged with the brand and its content, Conversion Ads were strategically deployed to prompt product purchases and direct users to the website.

2. Audience Segmentation:

 

Audiences were carefully segmented based on demographics, interests, and behaviors related to food, health, and sustainability. This ensured that each ad type reached the most relevant audience segment.

3. Continuous Monitoring and Optimization:

 

The campaign was closely monitored, with regular adjustments made to allocate budget where it had the most impact. Ad creatives and messaging were also optimized based on performance data.

Results:

 

The campaign delivered impressive results:

1. 200% Increase in Website Traffic: The integrated approach of Awareness, Engagement, and Conversion ads led to a substantial increase in website traffic, effectively raising brand visibility and driving user interest.

2. 50% Reduction in Cost per Add to Cart: By optimizing audience targeting and ad creatives, the cost-efficiency of the campaign significantly improved, resulting in a 50% reduction in Cost per Add to Cart.

3. Increased Orders from Social Media: The Conversion Ads successfully drove orders from social media, demonstrating the effectiveness of the multi-stage funnel approach.

Conclusion: 

 

Eat with Better" successfully leveraged Conversion Ads and Brand Awareness Ads on Google and Facebook to achieve its campaign goals. The integrated approach of Awareness, Engagement, and Conversion ads, combined with strategic audience segmentation and continuous optimization, resulted in a 200% increase in website traffic and a 50% reduction in Cost per Add to Cart. This case study serves as an example of how brands in the packed jackfruit instant dishes industry, and similar sectors, can effectively utilize online advertising to raise awareness, drive product purchases, and optimize campaign efficiency.

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